• Written by Tracy Smith

LAKE PLACID, NY (June 15, 2015)
– There's a new fleet in Lake Placid and the Adirondacks: Hotel North Woods, Lake Placid's newly renovated Main Street hotel, partnered with Villy Custom in Dallas to create a fleet of specially designed cruiser bikes for hotel guests to rent and cruise around town.

Villy Custom, a season three participant on ABC's Shark Tank, worked with Hotel North Woods' Tracy Smith, part-owner of the hotel and the principal of Smith & Co., a marketing strategy, design and creative consulting firm, to create a unique look for the hotel's fleet. Each bike will reflect the hotel's new branding and colors, and will be available for guests to rent hourly, daily, and weekly.

“Partnering with brands like Hotel North Woods is why we started Villy Custom,” stated Airion Watkins-Clark, Villy Custom's Marketing Director. “To be able to work with talented designers like Tracy who want to offer new and exciting amenities and enrich each guest experience is extremely rewarding. We're proud to be a part of this historic hotel's new chapter.”

To kick off the summer season, Villy Custom and Hotel North Woods will be giving away a two-night stay at Hotel North Woods and a $400 gift certificate to Villy Custom. Visit on June 22nd for contest rules and regulations and “like” your way to a Lake Placid vacation.

Check out Hotel North Woods' fresh design and package offerings at

About Hotel North Woods:
Hotel North Woods is located in the heart of Main Street Lake Placid in New York's Adirondack Mountains at 2520 Main Street, Lake Placid, NY 12946. Owned and operated by the Smith Family, the hotel provides modern, affordable, pet-friendly vacation experiences year-round. The hotel's numerous on-site dining options including Delta Blue, a southern-themed restaurant offering Memphis-style barbecue and Cajun cuisine, as well as exciting musical entertainment from renowned blues artists and local bands. Main Street is just an elevator ride away from your guest room when you stay at the Hotel North Woods in Lake Placid, NY.

About Villy Custom:
Villy Custom is an American lifestyle brand specializing in luxury custom beach cruiser bicycles for adults. Based in Dallas, the privately owned company was founded by entrepreneur Fleetwood Hicks, a former menswear fashion designer and health enthusiast. Fleetwood's bullmastiff, DeVille, is the company's brand icon and namesake. Villy Custom was chosen by Entrepreneur Magazine as one of the “100 Most Brilliant Business Ideas of 2010.” In 2012, the company gained mass exposure by airing on season 3 of the ABC show, Shark Tank.

Villy Custom creates stylish, fun and customizable lifestyle products, including fashion bicycles, apparel, and unique gifts available at With over 32 billion possible custom bike designs offered on their website, Villy Custom makes the most custom cruisers in the world for individuals, companies, and hotels.

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