Life Changing Adventures with Ricki-Lee, a new TV show with a conscience, is set to be one of Australia's most watched shows for 2016 and has a limited number of unique brand exposure opportunities for pursuit.
One of Channel 7's most exciting and inspiring new shows for 2016, Life Changing Adventures (LCA), has exciting sponsorship opportunities for complementary brands. The show features ARIA-nominated singer/songwriter and TV personality Ricki-Lee plus a multi-generational team of 10 people from different walks of life, taking part in challenges with the potential to transform their lives and those of others.
Each Life Changing Adventure brings together an Australian charity and a state team. After months of raising funds and awareness for their charity, the team is challenged to take on a mystery adventure in an amazing location, such as New Zealand or South Africa, in order to secure a generous donation for their cause. The adventures are designed to showcase the beauty and drama of the natural environment and are as inspiring as they are daunting. For example, challenges could range from diving with sharks to extreme bungee jumping and every team member must complete the challenge for the charity to receive the donation.
The first four episodes of the show are in production and will be broadcast on Channel 7 next March. Now the producers of Life Changing Adventures are offering up episode destination partner and a range of sponsor opportunities, which incorporate a donation to charity.
Hungry potential partners can explore the series sponsor or single episode options. In addition, individual challenges can be linked to brands and those that like the team work touch can adopt a team and really get behind them and their missions.
Lisa Browne, Executive Producer of Life Changing Adventures TV, says: 'Life Changing Adventures will be a must-watch show on Australia's most watched TV network – Channel 7. The show is exciting, inspiring and full of surprises. Even better, it's TV with a conscience and will help raise significant amounts of money for really worthwhile causes. Our sponsors and their brands will be part of a TV show that makes a difference, with a variety of branding and messaging opportunities that can stand alone or be developed by sponsors to deliver even greater value. People all over Australia will be watching and talking about Life Changing Adventures and this is a great opportunity to be part of it.'