News From Hong Kong

  • Written by Media Outreach

Launches “I Make My Own Trend” Branding Campaign

HONG KONG, CHINA - Media OutReach - 7 August 2019 - The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company", together with its subsidiaries, "the Group", HKEx stock code: 3818) is pleased to announce that it has appointed Huang Zitao,a well-known celebrity and fashion icon in China, as itsbrand ambassador for Kappa, an internationally renowned fashion sportswear brand. Kappa will collaborate with Huang Zitao to launch a branding campaign "I make my own trend", calling for more like-minded trendsetters to create and witness unlimited possibilities of the future together.

First established in 1916, Kappa was born with a strong fashion DNA. After years of continuous innovation, Kappa has become one of the most renowned fashion sportswear brands in the world. In recent years, Kappa has devoted to developing creative ideas from classics. Combined with current disruptive design trends, Kappa has launched a series of hottest product lines, such as BANDA, KOMBAT, WMNS, reshaping the definition of fashion. Inheriting from its historic brand character, Kappa kept breaking its boundary and crossing-over with different industry players and brands to create numerous irreplaceable retro classic products, exploding in popularity and bringing new innovation to the retro sports trend.

The partnership between Kappa and Huang Zitao perfectly showcases Kappa's brand characteristics of "Self, Color, Sports". As a popular C-POP singer and songwriter, Huang Zitao conveys the message of "Love and Dream" to the audience through his music and advocates positive energy among them. As an actor, he presents different roles with his truth heart. As a fashion icon with unique sense on sports and fashion trends, his courage and uncompromising spirit has injected a new vitality into Kappa, showing the strong character of the brand, calling on young people to hold on to their dreams and express themselves.

Mr. Zhang Zhiyong, CEO of China Dongxiang, said, "We are very pleased to have Huang Zitao become Kappa's brand ambassador. We believe that the image of Huang Zitao, as a fashion trendsetter who always pursues breakthroughs, is in line with Kappa's brand value. We look forward to the newinsights and surprisesto be brought by this collaboration, demonstratingour brand's character of "Self, Color,Sports" and together creating greater brand value for Kappa."


Authors: Media Outreach

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