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AirBTW Blog

  • Written by AirBTW


Jennifer Lopez is looking more charming than ever in her new campaign that has been unveiled for Endless Jewelry, with the world’s fastest growing jewellery brand hitting Australian shores this week. The Danish Jewellery is based on colourful leather wrap bracelets with a range of unique charm designs that allow you to express your personality. With A-List celebrity Jennifer Lopez as a designer and spokesperson for the brand, Endless is set to be a boundless success in Australia.

Endless has collaborated with the designer to create her very own range of Endless charms and bracelets that will be sold in Australia under the Jennifer Lopez collection. Lopez sported the range throughout the latest season of American Idol.

“My exclusive collection with Endless Jewelry embraces the attitude of being fun and elegant at the same time. It is also about letting each woman express her personality through her jewellery. The collection will let women celebrate what is unique and beautiful about themselves.” – Jennifer Lopez.

Express your own unique style and customise your look with the Endless collection which features a wide selection of leather bracelets in single, double and triple wraps along with a beautiful range of over 600 covetable on-trend and classic charms in silver, rose gold and gold plated finishes.

Founder of Endless Jewelry, Jesper Nielsen is thrilled about Endless’ expansion into Australia.

“Endless Jewelry is about being yourself, being positive and daring to show your colours whether you wish to be elegant, discrete or stand out. We’re so excited to offer Australian women an innovative new way to personalise their jewellery.”

Since its launch two years ago, Endless Jewelry is now available in over 3,500 stores worldwide, across 24 markets including Europe, the US, Asia and now Australia and New Zealand.

Endless charms retail from RRP $35 and new charm designs and bracelet colours are scheduled to be released regularly based on current fashion trends.


For Australian Sales enquires please contact Ann-Marie Conway  
amc @ endlessjewelry.com.au